About AG Social

Sask-built. Ag-rooted.
Award-winning.

AG Social by Wow Factor Media was founded in 2023 by two women who saw a niche need for an expert social media company with real roots in agriculture.

Co-founder

Patty Smith

Patty Smith has a passion for agriculture, and years of experience working in the primary ag and agribusiness sectors. A lifelong farmer/rancher and ag industry business leader, she grew up on a farm in Saskatchewan and continues to be actively engaged in the ranch raising purebred Angus cattle and Suffolk sheep.

Patty started her career in ag policy and spent many years working for global agribusiness companies before spending the past 15 years in leadership positions in the ag retail industry. In addition to co-founding AG Social, she runs her own contracting business, Catalyst AgVentures, working with clients on business and talent development projects.

Patty is a graduate of the University of Saskatchewan and has served on the boards of Canadian Western Agribition, the Nokomis Savings and Credit Union, Saskatchewan Crime Stoppers, the Cargill Women's Council for North America, and numerous livestock organizations.

Co-founder · CEO

Ashley Drummond

Ashley Drummond is the CEO of Saskatchewan's award-winning social media marketing team Wow Factor Media and co-founder of AG Social.

Ashley's career at Wow Factor Media has given her valuable experience working with a diverse range of ag community leaders and business owners throughout Western Canada — including ag businesses, family farms, ag organizations, non-profits, and government entities.

Ashley also serves on the Saskatchewan Chamber of Commerce Board of Directors, and is dedicated to sharing her skills to support and elevate women in business in Saskatchewan through mentorship with the Scotiabank Women's Initiative and WESK's All Access Expert Advice program.

The AG Social and Wow Factor Media marketing team — Western Canadian strategists behind AG Social

The Team Behind AG Social

Marketing strategists who speak ag.

Your business deserves more than a marketing agency. Your business deserves an innovative Western Canadian team that understands agriculture.

AG Social's marketing strategists combine professional marketing expertise with real-world agronomic knowledge across every facet of the ag industry. With team members working throughout Saskatchewan, Alberta, and Manitoba, we understand the regional markets, seasonal demands, and customer relationships that drive agriculture in Western Canada.

We become an extension of your team, working one-on-one with you to gain a deep understanding of your brand, products, customers, and business goals. That insight allows us to build marketing strategies and create content that is authentic, technically accurate, and designed to build trust, strengthen your brand, and deliver measurable business results.

Ashley Drummond at a corral, capturing content for AG Social clients

Grow on Social. Reach Farmers.

Why AG Social

We speak ag,
because we live ag.

Agriculture isn't just another vertical for us — it's home. Our team grew up on Saskatchewan farms, ranches, and in ag retail. We know the difference between canola and camelina, calving season and seeding season, and we know what your customers actually care about.

Ag Industry Knowledge

Professional and practical experience in agronomy, farming, crop and livestock production, and agribusiness.

Relatability

In-depth knowledge of the crop & livestock production cycles and seasons that drive your business.

Product Knowledge

In-depth knowledge of the broad range of products and services offered across the ag industry.

Data & Performance Driven

Goal-based strategy, trend and algorithm invested, audience focused — with monthly reporting.

Advisory Board

Backed by working
Canadian farmers.

AG Social's advisory board is made up of working farmers and ranchers from across Alberta, Saskatchewan, and Manitoba — keeping our work grounded in the reality of Prairie agriculture.